Bibiani Bread Sellers Complain of Declining Sales as Passenger Traffic Drops

Bibiani Bread Sellers Complain of Declining Sales as Passenger Traffic Drops

BIBIANI, WESTERN NORTH REGION — Bread sellers in Bibiani in the Bibiani-Anhwiaso-Bekwai Municipality have expressed concern over a significant decline in sales, attributing the situation partly to reduced passenger traffic and changing buying patterns.

The traders, who rely heavily on daily sales to support their families and businesses, say the once-busy bread trade has become increasingly difficult, with fewer customers purchasing bread compared to previous years.

One of the sellers, Mother, said the demand for bread has dropped considerably in recent times.

According to her, although bread remains a common food item among residents and travellers, sales have not been as encouraging as they used to be.

“The buying of bread is low nowadays. Things are not the same as before, and it is affecting our daily income,” she explained.

Another bread seller, Zenabu, linked the decline in sales to changes in passenger movement along the Kumasi–Bibiani–Sefwi corridor.

She explained that passengers travelling from Kumasi towards Sefwi Bekwai, Sefwi Wiawso and Akontombra used to purchase bread when their vehicles stopped at Bibiani.

According to her, however, many of the vehicles now pass through Bibiani without stopping for passengers to buy bread and other items.

“Previously, when cars coming from Kumasi reached Bibiani, they would stop and passengers would buy bread from us before continuing their journey. But nowadays, some of the cars do not stop here as they used to, and that has affected our sales,” Zenabu said.

She added that the situation has made it difficult for some sellers to sell all the bread they purchase for the day, leaving them worried about losses.

Another popular bread seller, Obaa Yaa JK, also expressed concern about the current state of the business.

She said bread sellers in the area are facing increasing challenges and called for measures that could help restore the vibrancy of commercial activities in Bibiani.

She noted that the bread-selling business may appear simple, but sellers depend on regular customer flow to make enough profit to sustain their families and reinvest in their businesses.

The traders are therefore appealing to motorists, transport operators, passengers and residents to support local vendors by patronising bread and other products sold by traders in Bibiani.

They also believe that improving the flow of commercial and passenger traffic in the town could help boost sales for small-scale traders whose livelihoods depend on daily economic activities.

For many bread sellers, the decline in sales is more than just a business challenge—it directly affects their ability to provide for their families and meet their daily financial obligations.

The traders are hopeful that passenger traffic and commercial activities in Bibiani will improve, allowing them to regain the level of sales they previously enjoyed.

Source:Bibianinews.com